Just in Zimbabwe's Tourism Market Expansion gained significant traction in Sydney, Australia, as the country intensified its strategic engagement with the Australian travel trade through a high-level Tourism Industry Roundtable convened by the Ministry of Tourism and Hospitality Industry, the Zimbabwe Tourism Authority (ZTA) and the Zimbabwe Embassy in Australia. Bringing together more than 50 Australian Tour Wholesalers, Tour Operators and Travel Agencies at Ace Hotel, the engagement advanced Zimbabwe's drive to grow market share, stimulate destination demand and unlock new Tourism business opportunities in one of its key long-haul source markets. Addressing the Industry leaders, the Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi, reaffirmed Zimbabwe's Engagement and Re-Engagement agenda under the guiding principles of "Zimbabwe is Open for Business" and "Zimbabwe is a Friend to All and an Enemy to None," positioning the country as a safe, peaceful and competitive African destination for Leisure, Investment and Business Tourism while underscoring the enduring ties between Zimbabwe and Australia. Highlighting Tourism as a strategic economic growth pillar, Minister Rwodzi showcased Zimbabwe's globally acclaimed attractions, including Victoria Falls, Great Zimbabwe, Lake Kariba, Hwange National Park and the Eastern Highlands, while encouraging the Australian travel trade to promote longer Tourist stays that generate higher Tourism expenditure and wider community benefits. She further outlined Zimbabwe's Cluster-based Tourism development strategy, drawing attention to expanding opportunities in Rural Tourism, Religious Tourism, Community-based Tourism, Culture and Heritage Tourism and Sports Tourism, with the 2027 ICC Cricket World Cup, to be co-hosted by Zimbabwe, Namibia and South Africa. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho👍